Becoming a Commercial Artist
Art director refers to a wide range of related job roles in the entertainment industry, from advertising, directing, production, publishing, music, television, video games, and theater. The responsibilities of an art director include coordinating the creative process between directors, producers, executives, technicians, actors, musicians, and other key personnel. Some of the tasks associated with art directors include planning the storyboards, designing the costumes, props, storyboard drawings, and blueprints, hiring actors, creating and developing a budget for the project, and scheduling rehearsals and rehearsal parties, receiving feedback, writing descriptions of the characters, and choosing the music for the production.
In order to succeed as an art director, one needs to be very organized, detail-oriented, and good at problem solving and decision making. Art directors are involved in many aspects of the creative process, which requires a good eye for creativity and the ability to organize ideas and details into a cohesive screenplay. Besides being involved in all aspects of the creative process, a good art designer also works as a storyboard writer, art consultant, copywriter, or screenplay ghost writer. They may also collaborate with other staff members such as cinematographers, producers, sound designers, and artists. Some of the tasks involved with being a good art designer include conceptualizing concepts, designing concept art, drawing sketches, writing scenes and scripts, and consulting with directors and producers.
A person who wants to become a good art designer should posses good communication skills, interpersonal skills, and great attention to detail. A strong interest in art and aesthetics and a passion for color are also essential qualities. Art designers are usually self-employed, but some businesses hire the services of art designers on a contract basis. For companies that do not offer a contract or hire on a per project basis, it is advisable to network with others in the industry to learn about available opportunities. The demand for qualified art designers is expected to increase, which could mean a great future for an artist interested in becoming self-employed or entering the commercial world.