An Overview of the Art Designers and Their Skills
A person who designs logos, posters, art, or other designs is called as an art designer. An art director is generally employed to create art or logo for companies, educational institutions, non-profit organizations, or for advertising purposes. Art directors are also responsible for conceptualizing advertisements, concept development, storyboards, colour coordination, image retrieval, audio-visual services, and so on. These art directors can work in film production industry as well.
Logo or graphic design is one of the most important aspects of a business identity. A graphic designer is responsible for generating company identity, building and promoting a brand through effective use of colours, fonts, images, and so on. Art director on the other hand is the name for various other job functions in graphic design, artistic creation, advertising, publishing, fashion, video games, and the Internet. These graphic designers often work as freelance artists or studio based artists but most of them prefer to work as part of a large team of creative people in a creative field.
Art designers may be self-employed or they may work for an art company, a graphic design firm, a publishing house, or any other kind of organization providing graphic design services. The typical work pattern of an art designer includes many years of schooling and years of experience. Some designers work on contract basis, part time, or full time. There are many fields where art designers are required to make a major contribution such as packaging, illustration, web development, and advertising. Generally, a designer must possess a unique skill-set, creative thinking, artistic vision, technical knowledge, and communication skills.